Our Charity Partner: Choose Love
2022 marked the launch of our partnership with Choose Love, an organisation that provides humanitarian aid to, and advocacy for, displaced people around the world. 100% of the profits from our specially designed Choose Love collection go directly to this amazing cause.
Over the last year we have raised nearly £10,000 for Choose Love, and we are focusing our funding on AMNA for 2023 - one of more than 200 grass root organisations aided with the funds raised.
We first met Zarlasht, founder of AMNA, during our Choose Love launch campaign and the more we spoke, the more we realised this was a cause that needed a greater voice.
As a young woman Zarlasht herself experienced the trauma of displacement, and founded AMNA to help mitigate the impact of toxic stress on children, families and young people. Refugee aid usually focuses on the immediate needs of displaced people and overlooks the long-term impact of trauma, which is why we feel it's so important to focus our support on AMNA over the next year.